About us

Stig P is currently owned by Signe Sophie Kjer, one of the three original founders of Ganni.

A graduate of the London College of Fashion, Signe has focused her career on "long lasting fashion," aiming to make the best use of available resources.

Quality is at the heart of this approach, as durability is key. To ensure timeless designs and long-lasting materials, Signe primarily works with "deadstock" – surplus fabrics from major fashion houses.

Only the finest fabrics are selected, minimizing the need for energy-consuming new production.

All production takes place in Europe, from buttons and zippers to fabrics. Small, specialized factories handle the smaller production runs, allowing for local manufacturing and avoiding long-distance shipping by sea or air.

This results in no waste or overproduction. While some items may sell out, there are never any sales.

Signe's vision for Stig P is to offer high quality at an affordable price. By producing and selling directly without middlemen like stores or webshops, we’re able to provide more value for less.

Stig P is far from fast fashion produced in the Far East – we’re something much more, and we believe that’s true style.